Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food, And Wellness Sectors

Italian Wine List 101

We’ve all been there – you sit down to enjoy a meal at a new restaurant with a group of friends, and the waiter hands you all menus and fills your water glass. He then sets down on the table a hefty wine list – a binder full of sheets in plastic sleeves, a booklet of absurdly fine print, an oversized laminated card of indecipherable names, places, and prices. Somehow, you’re expected to quickly digest pages of information, and make a choice that will satisfy a group of individuals with different tastes, who will be eating different meals, all without missing a beat in the conversation.

And for all its merits, Italian wine can often be the most complex of all to understand. Italy has at least 550 native grapes – and by some estimates, up to twice as many more that haven’t yet been documented – which is more than the number of grapes native to Spain, Greece, and France combined. Add to that 20 different regions, innumerable microclimates, and a dizzying number of denominations, and the result can be difficult for even a seasoned wine pro to digest.

As a basic introduction, Wine Folly has created this handy guide to deciphering an Italian wine list, by breaking down the four pieces of information contained in a typical menu description of a wine: producer, wine type, region, and vintage.

Producer - Knowing who the producer is - or even just what type of producer it is - will help you understand if the wine is rare, easy to find, organically produced, etc. 

Type of Wine - A producer can give his or her wine its own unique name, but Italian wines are often named for a region, or a sub-region, which is classified according to certain production rules. Verdicchio dei Castelli di Jesi must contain a minimum of 85% Verdicchio with Trebbiano and Malvasia grapes rounding out the rest. 

Region - Italy has 20 regions, and each one specializes in certain grapes or wine types. Verdicchio dei Castelli di Jesi is a traditional, and highly prized, wine of the Le Marche region. 

Vintage - Like all produce in Italy, the climate conditions of each year affects the wine; and for red wines, generally the tannins mellow with age.
 
Read more at: https://baronepizziniblog.com/2016/07/08/italian-wine-list-101/

Top 3 NYC Summer Food & Beverage Events

Summer Fancy Food Show

Welcome to America’s largest specialty food and beverage show. The Summer Fancy Food Show is the best way to stay on the cutting edge of industry trends. Discover new and noteworthy products while making valuable connections.  

When: June 26 - 28
Where: Javits Center


Uncorked: NY Wine Festival

The Uncorked: NY Wine Festival features over 100 wines to sample from more than 50 wineries. This cocktail attire event will be jam-packed with live music, a bubbly bar, International wine area and gourmet food vendors.

When: July 16 at 2pm
Where: Metropolitan Pavilion - 125 West 18th Street
Price: $60 - $70

Ciderfeast

Ciderfeast is an outdoor event featuring the best regional, national and European ciders from more than a dozen cider makers pouring over 30 ciders. Pair your beverage tastings with fancy grilled meats and veggies and live entertainment.‎

When: August 6th at 1:00 PM
Where: SolarOne - 24-20 Fdr Drive Service Road East
Price: $55 - $80

Entering the Marketing World of Wine and Food

Two weeks into my internship with Nonni Strategic Marketing and I am finally able to get to the office without using the subway mapper app. Aside from being able to navigate the A line, I now know things like the difference between gluten-free and certified gluten-free or between Burgundy and Bordeaux-shaped wine bottles. More importantly, as a proclaimed lover of cheeses, I have found Nairn’s, the crackers that my board has been longing for.

Other than becoming more wine savvy than my friends, I do hope to learn more about the food and wine public relations world during my time at Nonni Strategic Marketing. Nowadays, food media is everywhere, and when I undoubtedly see an aerial-shot video of an aesthetic dish in the making within one minute of logging on to Facebook, I will probably watch the whole thing. The way digital media/technology has influenced these industries is fascinating to me and is why I chose this field as my business degree concentration.

So, in many ways, interning at NSM this summer has already been a great choice. At a smaller company, too, I find that the handful of people you have to work with can make or break the environment and I could not have asked for better co-workers. Side-note: I made the current summer playlist on the website and if you would like any music recommendations, totally shoot me an email.

A Day Well Spent, as told by Nonni Strategic Marketing

9 am
Wake up as well rested as your grandmother's cat on a warm Sunday afternoon. Make some Flahavan's Oatmeal with carrot cake toppings.
Shaved carrot, raisins, walnuts, cinnamon, sugar...Oh heavenly creaminess, that’s good.

11 am
The surging feeling of newfound energy inspires you to jump into a pair of neon spandex shorts and go for a run through the park, stopping to pet every dog in sight.
Covered in dog hair, don’t care!

1 pm
Read the New York Times and attempt the crossword puzzle, ultimately giving up after 43 across officially numbs your temporal lobe. You take a stab at Sudoku. After realizing you’ve just been staring at a bunch of tiny boxes for an hour, you call your friend Kathleen and she invites you over for lunch.
Hey, Kathleen. What's up, girl? … Sure, tapas sound wonderful.

3 pm
Meet Kathleen at her apartment and notice that she has redecorated the space in an attempt to look Bohemian-chic. It worries you. You lend an ear about her recent breakup and subsequent trip to Thailand. You continue to worry and suggest she joins you at a cooking class at Eataly.
Wow, it sounds like you're doing really well. Uh, by the way, are you free this weekend?...

5 pm
Still hungry, you remember why you don’t usually eat tapas. You crack open a package of Nairn’s oat crackers and, feeling the oatspiration, look up s'mores recipes for half an hour on Pinterest. You eventually graduate to oat-based pie crust recipes and finally land on DIY dreamcatchers. Your mind drifts back to Kathleen and you quickly close your laptop. You receive a text from your glam friend from grad school.
Happy hour at your place? I know just what to bring.

7 pm
Head over to your friend’s apartment, bottle of classic New Zealand Sauvignon Blanc in hand, to binge-watch 80’s movies on a projector. Upon arrival, he offers you Chilean Cabernet Sauvignon. Unable to choose, you decide to open both. He has Coravin so it’s no big deal.
The Kiwi is hitting one spot and the Cab is hitting another. Adulthood is amazing and so is The Breakfast Club. Don’t you...forget about me…

11 pm
Arrive back home, pop a jar of overnight oats in the fridge, and snuggle in bed, thinking back on your day well spent and looking forward to tomorrow.
MMMmmmm...ZZZZzzzzzz…

Contact us:

Erica Nonni

hello@nonnimarketing.com