Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food, Travel And Wellness Sectors

Entering the Marketing World of Wine and Food

Two weeks into my internship with Nonni Strategic Marketing and I am finally able to get to the office without using the subway mapper app. Aside from being able to navigate the A line, I now know things like the difference between gluten-free and certified gluten-free or between Burgundy and Bordeaux-shaped wine bottles. More importantly, as a proclaimed lover of cheeses, I have found Nairn’s, the crackers that my board has been longing for.

Other than becoming more wine savvy than my friends, I do hope to learn more about the food and wine public relations world during my time at Nonni Strategic Marketing. Nowadays, food media is everywhere, and when I undoubtedly see an aerial-shot video of an aesthetic dish in the making within one minute of logging on to Facebook, I will probably watch the whole thing. The way digital media/technology has influenced these industries is fascinating to me and is why I chose this field as my business degree concentration.

So, in many ways, interning at NSM this summer has already been a great choice. At a smaller company, too, I find that the handful of people you have to work with can make or break the environment and I could not have asked for better co-workers. Side-note: I made the current summer playlist on the website and if you would like any music recommendations, totally shoot me an email.

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Erica Nonni