Before opening NSM as an agency for the wine, food and wellness sectors Erica worked for 10+ years in wine, food and consumer goods marketing across the USA, the UK and continental Europe, developing trade, press and consumer campaigns to help brands and institutional clients achieve growth. She has worked in traditional and digital marketing with McCann-Erickson, in wine retail sales (Oddbins UK, Wine Library USA), and as Marketing Director of a London fine wine merchant. Erica has a Bachelor's degree (cum laude) from Georgetown University, a Masters degree (with Merit) from the London School of Economics and a WSET Advanced Certificate in Wines & Spirits (with Distinction). She is the NY Co-Director of the Georgetown Entertainment and Media Alliance. In her spare time she enjoys hosting dinner parties and traveling.
Zak has pursued a career in food and wine for the last six years since earning a Bachelor’s degree in Finance from Stellenbosch University, in the Cape Winelands of South Africa. He recently earned his MBA in Food and Wine from the Bologna Business School, Italy. With experience in marketing, finance and business development, he approaches complex problems with a creative mind to devise innovative strategies. When he’s not in the office, you can find him cooking with a glass of wine in hand.
Ashley’s experience includes work in restaurants and entertainment editorial writing, which makes her uniquely well-suited to the work we do. She began her communications career with an editorial position with TV Insider, the digital publication of TV Guide Magazine. No stranger to the food and wine business, Ashley also worked in the restaurant industry for six years while attending college. She is a graduate of Rutgers University’s School of Communication and Information with a Bachelor’s in Journalism and Media Studies. In her spare time, she enjoys traveling, reading and catching up on her favorite television shows with a glass of sauvignon blanc.
LAUREN NICHOLSON NONNI
Digital Media Strategist
Lauren has been crafting her digital marketing expertise for ten years. Early in her career, Lauren was responsible for building online communities from the ground up for the entertainment division of Procter & Gamble. From there, she focused her skill set on helping small business grow in the digital space through implementation of proper search engine optimization techniques and successful social media strategies. From tourism to health, her portfolio of client experience includes Eight Oaks Distillery, On Location Tours, Massage Envy, and Pain Specialists of Greater Lehigh Valley.
Lauren has a Bachelor's degree (magna cum laude) from the Roy H. Park School of Communications at Ithaca College. In her spare time, she enjoys writing, skiing, traveling, and relaxing with a glass of red wine.
Robert G. Nonni has over 35 years of experience in sales, marketing, operational and financial management. He began his highly successful career in sales management with McDonnell Douglas Automation Company, where he became the youngest Regional Director in company history. In 1979 Robert co-founded Spectrum Technology Group, Inc, an information technology consultancy which performed custom software development and systems integration for major corporations. The company grew within two decades to exceed $100 million in annual sales and to employ over 500 full time systems professionals. In 1996 the firm was acquired by CIBER, Inc. Robert served as President of Spectrum and as Corporate Vice President of National Sales for the parent company until his retirement from Spectrum/CIBER in 2000.
He joins his daughter, Erica, as a Partner in Nonni Strategic Marketing. He holds a BA in English Literature from Susquehanna University and an MBA in Marketing from Fairleigh Dickinson University.