Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food And Wellness Sectors

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ERICA NONNI, Managing Director

Erica has spent over 10 years working in wine, food and consumer goods marketing in the USA, the UK and continental Europe, developing impactful trade, press and consumer promotions to support brands and regions in their commercial growth. She has worked in traditional and digital marketing with McCann-Erickson, in wine retail sales (Oddbins UK, Wine Library USA), and as Marketing Director of London fine wine merchant, AWC Wine. Erica opened Nonni Strategic Marketing in 2009 to build food and beverage brands through integrated commercial and communications campaigns. She has enjoyed working closely with commercial growth-oriented brands, as well as collaborating with larger agencies to deliver major campaigns, such as for Francis Ford Coppola Winery, Vinitaly International, Les Vins Georges Duboeuf, Wines of Portugal and Wines From Spain.

Erica has a Bachelors degrees (cum laude) from Georgetown University, a Masters degree (with Merit) from the London School of Economics and a WSET Advanced Certificate in Wines & Spirits (with Distinction). She conducts business in English, Italian and French. In her spare time, Erica enjoys traveling, hosting dinner parties, visiting wine bars and learning Spanish.

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ROBERT NONNI, Business Manager

Robert G. Nonni has over 35 years of experience in sales, marketing, operational and financial management. He began his highly successful career in sales management with McDonnell Douglas Automation Company, where he became the youngest Regional Director in company history.  In 1979 Robert co-founded Spectrum Technology Group, Inc, an information technology consultancy which performed custom software development and systems integration for major corporations. The company grew within two decades to exceed $100 million in annual sales and to employ over 500 full time systems professionals. In 1996 the firm was acquired by CIBER, Inc.  Robert served as President of Spectrum and as Corporate Vice President of National Sales for the parent company until his retirement from Spectrum/CIBER in 2000.

He joins his daughter, Erica, as a Partner in Nonni Strategic Marketing. He holds a BA in English Literature from Susquehanna University and an MBA in Marketing from Fairleigh Dickinson University.

PALOMA JUNCOS, Digital Media Strategist

For almost 10 years, Paloma has followed her passion for people, travel and international business working on different continents and gaining experience helping food and wine companies do business internationally.  She has developed expertise in international trade and traditional marketing, with a focus on digital expertise. She started her career in Germany and then worked in China as an Asian Senior Market Analyst based in Shanghai, where she was responsible for trade marketing and events for Spanish  food and wine
companies doing business in Asia. In 2010 she moved to New York to work as Director of IPEX North America, a government-funded institution that helps Spanish companies do business in the US, Mexico and Canada. In 2013 she started working as the Marketing and Events Manager of a fintech start-up. Paloma joined the Nonni Strategic Marketing team this year to work on clients’ digital strategy and Spanish language media relations. She has a Bachelor’s Degree from Universidad de Alicante, a Masters degree in International Trade and a Certificate from the Digital Marketing Institute in Dublin. She is currently earning a Master’s degree in Internet Business at ISDI, Madrid. She is Spanish native, speaks German and English, and understands Italian. She enjoys traveling, cooking and flamenco. 

 

LAUREN NICHOLSON NONNI, Digital Media Strategist

Lauren has been crafting her digital marketing expertise for over eight years. Early in her career, Lauren was responsible for building online communities from the ground up for the entertainment division of Procter & Gamble. From there, she focused her skill set on helping small business grow in the digital space through implementation of proper search engine optimization techniques and successful social media strategies. From tourism to health, her portfolio of client experience includes Eight Oaks Distillery, On Location Tours, Massage Envy, and Pain Specialists of Greater Lehigh Valley.

Lauren has a Bachelor's degree (magna cum laude) from the Roy H. Park School of Communications at Ithaca College. In her spare time, she enjoys writing, skiing, traveling, and relaxing with a glass of red wine.

COURTNEY DENELSBECK, Account Coordinator

Over the past four years, Courtney has turned her passion for wine, food, and all things culture from hobby to career. With a strong background in media relations and extensive experience in social media, Courtney provides creative and innovative support to campaign activation with a focus on press, trade, and consumer relations.

A graduate of University of Maryland, Courtney has a Bachelor’s degree in Public Relations with a concentration in Business Management and Marketing. Possessing a curious and adventurous soul, Courtney spends her free time exploring New York City’s hidden gems, enjoying live music, traveling the world, and learning to code. 

GABRIELLA STEVENS, Account Coordinator

Gabriella has had a passion for food from a young age. This passion drove her to start her own baking business in high school and later to intern with the Kitchen Appliances editor at Good Housekeeping. She joined Nonni Strategic Marketing in the start of 2016 after gaining PR experience in the tech sector.

With roots in Latin America and Southern California, Gabriella brings a distinctive point of view to national promotions for our international brands and supports our clients’ administrative activities. Gabriella’s media relations focus is consumer food and wine.

ASHLEY MORAN, Executive Assistant

Ashley recently graduated from Rutgers University’s School of Communication and Information with her Bachelor’s in Journalism and Media Studies. During her time there, she completed an editorial internship with TV Insider, the digital publication of TV Guide Magazine.

No stranger to the food and wine business, Ashley has been working in the food and restaurant industry for six years while attending college. In her spare time, she enjoys traveling, reading and catching up on her favorite television shows with a glass of sauvignon blanc.