Nonni Strategic Marketing works as a strategic partner to producers of specialty food, premium wine and wellness experiences in pursuit of their commercial and communication goals. Our international brands benefit from our strategic position in New York City, a gateway to the USA, coupled with our excellent national trade and media network in our target sectors, amplified by our team’s broad food and beverage product expertise.
We work closely with our clients and commercial partners at all levels of product distribution to ensure that our clients’ marketing investments work to support their sales objectives.
We focus on the strategies that build brands and the tactics that drive sales. This means:
support in the selection and management of importers and distribution partners
organizing and conducting distributor sales trainings
education and engagement programs for tastemakers.
selecting, negotiating and executing consumer promotions and sponsorships that show real results
Our client experience includes
well-known global brands and institutions like Ferrari Trento, Diageo Chateau & Estates, St. Francis Winery, Vinitaly International, Champagne Piper-Heidsieck
growth-oriented imported brands entering the USA market for the first time or launching and amplifying a USA marketing effort, such as Flahavan’s Oats (Ireland), Nairn’s Crackers (Scotland), Taylor & Colledge (Australia), Joval Brands (New Zealand)
businesses that thrive where fine wine and lifestyle meet, like Kobrand Corporation (wholesale), Acker Merrall & Condit (auctions, retail)
We believe that successful marketing of wine, food and travel today means creating and following through on an integrated marketing strategy. To build successful brands we advocate connecting traditional and social media relations to sales force strategy, enhanced with carefully-vetted sponsorships and events. Integrated marketing amplifies the success of each marketing tier, yields efficient spending and spurs optimal cooperation between sales and marketing.
Press results empower the sales force to drive distribution growth while creating consumer demand
Events drive trial, awareness and social media engagement, all of which drive sales when the sales network is also engaged
Paid media (advertising) amplifies awareness, social media interaction and event traffic