Nonni Strategic Marketing works as a strategic partner to producers of specialty food, premium wine and wellness experiences in pursuit of their commercial and communication goals. Our international brands benefit from our strategic position in New York City, a gateway to the USA, coupled with our excellent national trade and media network in our target sectors, amplified by our team’s broad food and beverage product expertise.
We work closely with our clients and commercial partners at all levels of product distribution to ensure that our clients’ marketing investments work to support their sales objectives.
We focus on the strategies that build brands and the tactics that drive sales. This means:
support in the selection and management of importers and distribution partners
organizing and conducting distributor sales trainings
education and engagement programs for tastemakers.
selecting, negotiating and executing consumer promotions and sponsorships that show real results
Our client experience includes
well-known global brands and institutions like Ferrari Trento, Diageo Chateau & Estates, St. Francis Winery, Vinitaly International, Champagne Piper-Heidsieck
growth-oriented imported brands entering the USA market for the first time or launching and amplifying a USA marketing effort, such as Flahavan’s Oats (Ireland), Nairn’s Crackers (Scotland), Taylor & Colledge (Australia), Joval Brands (New Zealand)
businesses that thrive where fine wine and lifestyle meet, like Kobrand Corporation (wholesale), Acker Merrall & Condit (auctions, retail)
We believe that successful marketing of wine, food and travel today means creating and following through on an integrated marketing strategy. To build successful brands we advocate connecting traditional and social media relations to sales force strategy, enhanced with carefully-vetted sponsorships and events. Integrated marketing amplifies the success of each marketing tier, yields efficient spending and spurs optimal cooperation between sales and marketing.
Press results empower the sales force to drive distribution growth while creating consumer demand
Events drive trial, awareness and social media engagement, all of which drive sales when the sales network is also engaged
Paid media (advertising) amplifies awareness, social media interaction and event traffic
NSM Credentials & Client Case Studies
What Our Clients & Partners Say About Us
“Nonni Strategic Marketing (NSM) has served as a great partner to Keogh's Crisps during our first, crucial year of doing business in the USA. Erica and her team developed a media relations plan and conducted significant market research with strategic recommendations to support our go-to-market strategy. They provided great support as "feet on the ground" in the USA, representing our interests in presentations to our distributor. On an executional level, they coordinated our brand presence at both major and targeted trade and consumer shows; negotiated and managed in-store demos; collaborated on POS production, development and logistics; identified and executed a free consumer subscription box sampling activity with consumer surveys in our target geographies; hosted sampling with university students in target geographies; implemented a monthly social media content calendar and managed our USA online community. We are proud to have gotten off to a strong start in the USA with NSM as our partner and would recommend them to our peer brands in specialty foods.”
— Richard Marles, Keogh’s Crisps, Ireland
“I just wanted to reach out to you and thank you for everything over the last few weeks. Your clear communication and patience with my lack of organization are a tribute to you and Nonni Marketing. I hope everything went well the following day at the bloggers event on the Hudson and Flahavan’s (Irish Oats) and their product placement grows here in the United States from all your hard work. Again thank you very much for the opportunity.”
— Mark McDonnell, Mandarin Oriental, Washington D.C.
“Erica has always impressed me with her solid strategic approach to Public Relations as well as her focused execution of plans. Her out-of-the-box thinking proved valuable too when I hired her to lead PR efforts in the launch of a new Italian wine brand. I highly recommend her as someone who will go above and beyond to get the job done well, on time, and with an eye on the bottom line.”
— Kathleen Burns, Global Senior Brand Manager, Jackson Family Estates
“We approached Erica for guidance on a press release and overall communication strategy, to help position our wine company for growth in a highly competitive environment. Erica’s approach was enlightening, detailed, and presented to us in an easy to understand manner. Erica is clearly an “outside the box” thinker, that provided a well thought out, and comprehensive plan for us. We have already implemented a number of her suggestions. I highly recommend Erica to any company looking for an intelligent, creative, and spirited Marketing and Communication strategist.”
— Christian Vitone, Vitone Family Wines
“I am continually impressed by her expertise, be it her extensive knowledge of European brands or her shrewd analysis of current wine industry marketing trends. I highly recommend utilizing her 10+ years of experience and skills”
— Alexandra Wilson Harner, Domaine Group
“Noi siamo rientrati alla base sani e salvi. Ma anche molto soddisfatti per i bellissimi eventi che hai organizzato, nei quali c’è stata la partecipazione attesa, arricchita anche dall’apprezzamento dei prodotti presentati. Spero adesso che alcuni contatti possano dare il via ad una bella collaborazione con le nostre aziende.”
— Alessio Pagliai, Podere Ristella
“Anzitutto desidero ringraziarti per la tua professionalità, la tua gentilezza e la tua ....... Pazienza! Il tuo lavoro di preparazione ha portato ad una visibilità ed attenzione dei buyers che non ci aspettavamo: infatti dal pochissimo tempo che ci potevano dedicare, alla fine invece molti si sono trattenuti molto oltre il previsto e mi sono sembrati molto interessati a tutti prodotti presentati.”
— Andrea Maramai, Vini San Gregorio