Commercial Strategy, Marketing, Media Relations and Digital Communication for International Wine, Food and Hospitality
The Consorzio Lugana has wrapped up its 2025 Destination Lugana campaign with a press trip, bringing six talented, US-based writers and content creators to its eponymous region on the south shores of Lake Garda.
From the Hudson River to the San Francisco Bay, 28 wineries from the Lugana region of Italy tour major US cities for the ‘Destination Lugana’ campaign
The Consorzio Tutela Lugana DOC finalized its US leg of the ‘Destination Lugana’ tour this month, engaging wine wholesale buyers and press in four events across New York City, Miami, and San Francisco.
The tour engaged over 150 premium importers, restaurant tastemakers, retail buyers, journalists, and influencers in person, while an audience of hundreds of thousands more experienced the region digitally, thanks to attendees sharing their experience on social media. Guests discovered the distinct expressions of Lugana wines through guided tastings by esteemed speakers and specially crafted menus to emphasize Lugana wines' seamless blend with the local cuisines of each city.
‘Destination Lugana’ 2025 Miami Aperitivo at Kiki on the River
27 wineries from the Lugana region of Italy toured across major US cities for the ‘Destination Lugana’ campaign. The NSM team joined this tour, engaging wine wholesale buyers and press in New York City, Dallas, Houston, and Miami. The tour engaged about 200 buyers and journalists in person, while an audience of hundreds of thousands more was exposed to the campaign thanks to attendees sharing their experiences on social media. This tour featured esteemed speakers from the wine industry in each city. In New York City on the Ci Siamo terrace, wine writer and presenter Wanda Mann introduced the Lugana Consorzio and its wines to local press and trade. In Dallas and Houston, Lorenzo Giappichelli, a Florence-born, Texas-based sommelier and Regional Manager for Vinifera Imports, spoke at events held at Terra at Eataly Dallas and The Texas Wine School in Houston. In Miami, journalist Jacqueline Coleman spoke at Lugana events for press and trade at Casadonna and The Miami Culinary Institute, respectively.
Find a gallery of photos from the tour below.
April 5, 2019 / Erica Nonni
Erica Nonni spoke this week with WRSU radio, live from Rutgers University's Communication School Career Expo. Listen here for a bit about our agency, what we look for in entry-level candidates and when enthusiasm is better than experience.
