Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food, And Wellness Sectors

Lugana DOC Makes A Splash in NYC, Dallas, Houston, and Miami

May 29, 2024  /  Erica Nonni

27 wineries from the Lugana region of Italy toured across major US cities for the ‘Destination Lugana’ campaign. The NSM team joined this tour, engaging wine wholesale buyers and press in New York City, Dallas, Houston, and Miami. The tour engaged about 200 buyers and journalists in person, while an audience of hundreds of thousands more was exposed to the campaign thanks to attendees sharing their experiences on social media. This tour featured esteemed speakers from the wine industry in each city. In New York City on the Ci Siamo terrace, wine writer and presenter Wanda Mann introduced the Lugana Consorzio and its wines to local press and trade. In Dallas and Houston, Lorenzo Giappichelli, a Florence-born, Texas-based sommelier and Regional Manager for Vinifera Imports, spoke at events held at Terra at Eataly Dallas and The Texas Wine School in Houston. In Miami, journalist Jacqueline Coleman spoke at Lugana events for press and trade at Casadonna and The Miami Culinary Institute, respectively.

Find a gallery of photos from the tour below.

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Keep up with NSM on Instagram!

November 05, 2023  /  Erica Nonni

View fullsize Smooth sailing and sparkling celebrations at the @manhattan_yacht_club 24th Annual Sailor’s Ball ⛵✨ Ferrari Trento stole the show as attendees savored every last drop from the bottles. The guests absolutely loved posing with the same Jeroboam b
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View fullsize Raise your glasses and toast to the rich, complicated and dramatic history of malbec! 🍷✨ This Malbec World Day, let’s uncork the essence of Argentina’s most signature grape variety with some of our favorite Malbecs, including @catenawine
View fullsize Some of Summa's standout sips were blends we don't see every day. Some were varietal wines. One - an olive oil - was a deliciously effective palate cleanser. There's a tasting tip to take home. #summa2024
View fullsize It's Summa-time at @alois.lageder with perfect weather, beautiful scenery, and lots of good wines. What a fabulously elegant fair. It takes place in a paradise of a location and hosts a good-natured, not-too-big crowd. It involves a lunch experience
View fullsize A toast to @yuri_s1029 for spotlighting @ferraritrento ! 🥂 Explore her captivating coverage of our press dinner with @camillalunelli at Le George in Paris, beautifully capturing the essence of Ferrari Trento’s excellence.🍾 Yuri shares, &ldquo
View fullsize Thanks to Home Business Magazine for featuring Catena in the article on “Delightful Spring Wine Gifts to Honor Your Business Clients.” 🍷✨ Explore why Catena’s Appellation La Consulta Malbec 2021 stands out as a superb choice for ex
View fullsize An educational evening with @catenawines 🍷 This week we joined @castillomarina of the Catena team for a staff training at @versanyc to share the positive impact of lighter glass bottles on wine packaging and shipping. Catena is dedicated to educati
View fullsize Cheers to New York City’s newest gold star wine lists, the winners at the 2024 @starwinelist of the Year Awards ⭐️ We’re thrilled to have enjoyed this event alongside @kristerb2 and @historyandwine, held at @jupiter.newyork restaurant ri
View fullsize 24 hours in Miami with @ferraritrento 🥂 Grateful to all who joined us at @klawrestaurant for an elegant evening brimming with bubbles, fine dining, and new friends. We’re looking forward to our next visit to Miami in May for the @f1 Miami Gr
View fullsize A quick recap from our time at Prowein ✨🇩🇪 From seeing new product innovations, to deepening knowledge of regions we rarely encounter, to meeting new and old industry contacts, the 30th anniversary of Prowein provided three packed days of connecti
View fullsize We’re shining the spotlight on Katelyn Reardon today as we celebrate her promotion to Assistant Account Executive! 🎉 Katelyn joined NSM in 2021 part-time while still an undergraduate and became a full-time member of the team in 2023, when she
View fullsize Happy International Women’s Day to all of the incredible women who make NSM what it is, especially the inspiring women who lead several of the brands we love. It’s an honor to collaborate with you and all of the women who bring their pass
View fullsize Thank you, Authority Magazine and @medium , for the insightful interview, ‘Dr. Laura Catena Of Catena Zapata: Five Strategies Our Company Is Using To Tackle Climate Change & Become More Sustainable’ 🌱. One standout concept from the
View fullsize Cheers to a sensational Saturday at Vinous Icons in NYC! 🍷 We were starstruck, encountering so many leading wineries from all over the world. A standout was the captivating Wines of South America Seminar, where @lauracatenamd provided insights into
View fullsize We’re excited to share the final installment in Dr. Laura Catena’s interview series with the Lubbock Avalanche-Journal. 🍷 Gus explores topics like Catena’s stance on lighter bottles and the decisions bringing pride to its operation
View fullsize Congratulations to Amanda Barnes and Florencia Gómez, the recipients of the prestigious Catena Institute of Wine scholarship! 🍷 Their expertise in South American wine and contributions to our industry are inspiring. Cheers to the Catena Insti
View fullsize Happy National “Drink Wine” Day! Will you open a bottle today? Cheers! 🍷🥂 #nationaldrinkwineday #drinkwineday
View fullsize Big thanks to @wsjournalnow and @mhastingswsj for the review of @catenawines Catena Malbec 2021, which was a favorite among over 20 other wines reviewed. For a delicious red, Catena Malbec is the way to go! 🍷 View the full review at the link in ou

NSM at Rutgers Career Expo: A Radio Interview

April 5, 2019 / Erica Nonni

Erica Nonni spoke this week with WRSU radio, live from Rutgers University's Communication School Career Expo. Listen here for a bit about our agency, what we look for in entry-level candidates and when enthusiasm is better than experience.

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Flahavan's Irish Oats Featured on NBC CT LIVE!, FOX Good Day Connecticut and CW Austin 512

March 10, 2019  /  Erica Nonni

Our client, Flahavan’s Irish Oats, is having a banner quarter. We spent 2018 doing consumer research and designing all-new packaging that better represents the brands’ dedication to family farming, renewable energy and naturally creamy oatmeal. With the new packs now proudly on grocery store shelves, we’ve turned to sharing Flahavan’s Oats with morning shows from network to network, with viewers tuning in from North to South!

Connecticut Live! (NBC) January 22, 2019

Good Day Connecticut (FOX) February 18, 2019

Studio 512 KNVA (CW, Austin) March 6, 2019

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‘Tis the Season: When You're in Wine...

April 18, 2018  /  Erica Nonni

If you’re an accountant, your busy season is coming to a post-tax day close. If you’re in finance, the end of each quarter seems to mean the end of sleep. In higher education? I don’t envy you at finals time.

In the New York wine scene, ‘busy season’ traditionally means September and October. These are the months when wine brands or importers, in the case of imports - which is to say most of our client brands – sell into the restaurants and retail stores, which do their heaviest business over the holidays in the two months that follow. Q4 or ‘OND’ is a festive and frenetic period of portfolio tastings and long workdays for our partners in restaurants and wine retail.

For us, the wine season is September. In September, we don’t sleep much. To a wine-soaked calendar of portfolio tastings and industry dinners, we add Emmy Awards season, of which our client, Ferrari Trento, is the sparkling wine sponsor. And then there is Ferrari Trentodoc Camp, a four-day immersion experience in the Italian Alps. September is High Intensity Interval Training for professional wine lovers.

Then our plates are filled again (often literally) with oatmeal season from November to March. This is the busy season for our client, Flahavan’s Irish Oats, characterized by oatmeal sampling in ski resorts and supermarkets, creative sessions in the test kitchen with chefs and an annual St. Patrick’s Day campaign.

But this year, wine season came back in Q1 to New York. The smattering of portfolio, regional and thematic tastings that used to dot late January has grown into a serious promotional period that stretches right up to the start of the European trade shows of Prowein in March, Vinitaly in April and Vinexpo in May. The highlight this year New York calendar was surely Vinexpo NY, which will be back in force in 2019.

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Contact us:

Erica Nonni

hello@nonnimarketing.com