Nonni Strategic Marketing

Commercial Strategy, Marketing, Media Relations and Digital Communication for International Wine, Food and Hospitality

The Story of Oat Sushi

The challenge was to make our steel cut oats work even harder for our health, so we put our imagination to work first.

Oats are one of the healthiest foods we can eat. They’re pop-medicine-approved for almost any diet trend - anti-inflammation, vegan, naturally gluten-free. Everyone from cardiologists to Cheerios would agree they’re good for heart health.

Our oats of choice are Flahavan's Irish Oats, which also happen to be eco-friendly, thanks to cutting-edge renewable energy practices that may be unexpected from the oldest family-owned company on the Emerald Isle. And being from Ireland, where the weather is gloomy for oat lovers but great for slow-ripening oats, these oats are naturally creamier, higher in protein and higher in beta glucan than other brands, keeping us feeling fuller for longer.

On the heels of a wildly successful, savory Turmeric Oatmeal with Kimchi and a Fried Egg recipe, we had our challenge: how do we keep using these little gems of creamy stealth health to delight foodies, from the blogosphere to the cereal aisle?

Making Oat Sushi proved surprisingly easy during its first trial. Keeping in mind eggs and bacon, staples of a traditional Irish breakfast, and the fact that Ireland eats more oatmeal per capita than any other country, we created the Full Irish Breakfast Roll, combining hard-boiled egg and dulse, a seaweed that tastes incredibly bacon-y when pan-fried, with avocado and arugula to create an unbeatable meal that gives Irish tradition a whole new meaning.

We love Flahavan’s oatmeal and are happy to be working with a company that puts so much care into their products and such confidence in the creativity of our team… which includes you! See the recipe below, give Oat Sushi a try and send us your own ideas and tips to @FlahavansUSA on FacebookTwitter and Instagram!

Spring Fête Inspiration

We’re already two months into spring, but we haven’t been feeling the springtime weather in NYC. Thankfully, the chill of winter finally seems to be moving out and making way for warmer weather as we enter into June. In celebration of sunny days, we’ve created a Spring fête inspiration board. Let’s party!

Spotlight on Lauren Nicholson Nonni, Digital Media Strategist

This month's NSM Employee Spotlight series is on our Digital Media Strategist, Lauren Nicholson Nonni. 

What is your favorite social media platform and why?
Instagram, hands down. I’m a very visual person and I love looking at pretty things, so Instagram is a win for me. That being said, I’m really disappointed that Instagram is shifting from the chronological timeline feed to an algorithmic one

What tips do you have for someone trying to grow their business via social outlets?
Social media is very much a pay-to-play business now. If you are looking to reach your target demographic I suggest allocating a budget to paid spend (it doesn’t have to be big either!). You can also team up with like-minded businesses/bloggers to promote each other’s accounts for free.  Most importantly, be consistent and be authentic. Your customers are following you because they love your product/service and want to interact with you, so always remember to engage them in conversation. Here’s my general rule of thumb for content: don’t post it unless you find it interesting or engaging. Never throw quick content up on social media just because you feel like you have to post something. Social media content deserves your time and attention - develop your tone of voice and be interesting or you’ll risk losing followers.

Do you think social platforms will expire in their marketing/advertising capabilities?
No, I think they are just getting started with a wide scope of advertising capabilities. There are so many different ways to reach customers, drive traffic and increase engagement now.  And the best part is you can tailor a campaign to fit your exact needs and budget so you aren’t spending blindly.  

Favorite thing to Instagram? 
On my personal account, I love to Instagram nature landscapes and my dog Louie (he’s seriously the cutest).  Recently, my friend and I started a handmade card business called Little Ink Studios, so I’ve been obsessed with posting our calligraphy and paper quilling projects.

Favorites accounts you follow?
Instagram: @glutenfree.followme (yummy gluten-free food), @alexstrohl (insanely gorgeous nature pics) and @roomsforrent (interior design envy)
Facebook: Tasty (those videos are hypnotizing!) and MindBodyGreen (my favorite healthy living website)

What are your favorite things to do when you aren’t working at NSM?
I’m not much of a city person, so reconnecting with nature often is a must for me. Weekends are usually spent road tripping to go skiing or hiking and swimming, plus a lot of relaxation and fresh air. I’ve also been really focused on building a meditation and mindfulness practice for myself. It’s incredible how much positive progress I’ve seen over the past year from meditating daily.

Contact us:

Erica Nonni

hello@nonnimarketing.com