Lugana Wines Set Sail in New York City, Miami, and San Francisco
From the Hudson River to the San Francisco Bay, 28 wineries from the Lugana region of Italy tour major US cities for the ‘Destination Lugana’ campaign
The Consorzio Tutela Lugana DOC finalized its US leg of the ‘Destination Lugana’ tour this month, engaging wine wholesale buyers and press in four events across New York City, Miami, and San Francisco.
The tour engaged over 150 premium importers, restaurant tastemakers, retail buyers, journalists, and influencers in person, while an audience of hundreds of thousands more experienced the region digitally, thanks to attendees sharing their experience on social media. Guests discovered the distinct expressions of Lugana wines through guided tastings by esteemed speakers and specially crafted menus to emphasize Lugana wines' seamless blend with the local cuisines of each city.
‘Destination Lugana’ 2025 Miami Aperitivo at Kiki on the River