Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food And Wellness Sectors

An Evening with the Einaudis

On October 18, an unusually warm autumn evening, Nonni Strategic Marketing was thrilled to host two prominent members of Italy’s renowned Einaudi family, Matteo Sardagna and Ludovico Einaudi, for a jam session and wine tasting of Poderi Luigi Einaudi Barolo and Dogliani at City Winery. 

Matteo, the great-grandson of Italy’s first democratically elected President, chose to return to the land to manage his family’s Piedmontese estate, Poderi Luigi Einaudi. Ludovico is a world famous pianist and composer. Together, the two cousins delighted guests with enchanting music and exquisite wines from the family’s estate. 

Barolo Cannubi, Costa Grimaldi, Terlo and Dogliani were swirling in the glasses of the enthusiastic guests, which included top New York sommeliers and press. Several vintages were uncorked to allow guests to experience the ageability of these great wines.    

As night rolled into morning, City Winery still pulsated with jovial spirits. Bottles were emptied, the baby grand piano sang, and the name “Einaudi” rolled off the tongues and into the memories of the busy New York wine trade. 

The City Winery jam session and tasting were preceded by a sold-out concert at the NYU Skirball Center for the Performing Arts. Ludovico played several pieces of transporting music by which has been featured in over twenty films, from Black Swan to The Reader.

Nonni Strategic Marketing was honored to present Matteo Sardagna and Ludovico Einaudi, two tastemakers whose valiant achievements embody Italy’s history and culture.