Nonni Strategic Marketing

Commercial Strategy, Marketing, Press Relations And Digital Communication For The Wine, Food, Travel And Wellness Sectors

September 9 to become Italian Wine Day in China

On the second day of its 50th Edition, Vintaly hosted Prime Minister Matteo Renzi and Founder and Executive Chairman of the Alibaba Group Jack Ma for a tête-à-tête on the role of e-commerce in the diffusion of Italian wine and food abroad. Mr. Ma announced the launch of Alibaba’s first ever “Wine Day” on September 9th, which will mark a turning point for Italian wine in China.

The Alibaba Group  today is the premier e-commerce platform in China, with over 400 million users and 120 million clicks per day. It includes a consumer-to-consumer portal Taobao similar to eBay, and Tmall, its online retail platform which already hosts more than 90 Italian brands.  Alibaba’s “Singles Day” – a day of e-commerce focused on unattached Chinese consumers – on November 11 2015, brought in over $14 billion.

After an introduction by Minister of Agriculture Maurizio Martina, Mr. Ma announced that “Wine Day” - the first ever Tmall Wine & Spirits Festival - will launch at 9am on September 9. “Nine means ‘wine’ in Chinese, so 9-9-9 means wine-wine-wine,” explained Mr. Ma. The event’s objectives are to introduce more international wines to Chinese consumers, and to make it easier for small producers to launch in what can be a challenging market. The goal is to make 9/9 into an international day of wine.

“I’d like to take the model of “Singles Day” and use that to promote Italian wine,” Mr. Ma told the Italian wine producers present. “Right now, 6% of the wines we sell in China are Italian. We want change that 6% into 60%, and help you sell as much Italian wine in China as possible.”

Prime Minister Renzi echoed the importance of e-commerce, and agreed that Alibaba’s Wine Day could mark a turning point for Italian wine in China. “The future of Italy and of Alibaba are interconnected. As the world’s biggest e-commerce platform, Alibaba can radically transform our society. If we don’t maximize technology, we have no future.”

“The Chinese love quality Italian products. You have incredible products, but you need to use the power of the internet,” agreed Mr. Ma. “We can’t bring all the Chinese to Italy, so we bring Italy to them. Alibaba wants to be the gateway of quality Italian products in China.”

China represents a crucial market for the Italian wine sector; Chinese sales of wine and spirits are projected to reach nearly 8 billion euros by 2017. Mr. Ma’s visit highlights the opportunity this provides for Italian winemakers. “Despite the slowing Chinese economy, Jack Ma’s presence at Vinitaly creates a burst of interest in China for the Italian wine community and the future of Italian wine in China,” said Stevie Kim, Managing Director of Vinitaly International. “This creates an emphasis on the marketplace in China – which is a very tough market to penetrate. We have to channel all our efforts in a unified way to represent Italian wines abroad, especially in China, because unfortunately Italian wines are still largely unknown and unrepresented there.”

The visit by the Prime Minister elevated the importance of wine in the Italian national story. “What a historic day for all of us at Vinitaly, and what an honor it has been. It’s exciting that Prime Minister Renzi is here for the third time –,” said Kim. “This gives real weight to Vinitaly’s 50th and definitively shows how important Italian wine is for Italy – for its politics, its economy, and its culture.”


Veronafiere is the leading organizer of trade shows in Italy including Vinitaly (, the largest wine and spirits fair in the world. During its 49th edition Vinitaly counted some 4,000 exhibitors on a 100,000 square meter area and 150,000 visitors including 2,600 journalists from 46 different countries. The next edition of the fair will take place on 10 - 13 April 2016. The premier event to Vinitaly, OperaWine ( “Finest Italian Wines: 100 Great Producers,” will unite international wine professionals on April 9th in the heart of Verona, offering them the unique opportunity to discover and taste the wines of the 100 Best Italian Producers, as selected by Wine Spectator. Since 1998 Vinitaly International travels to several countries such as Russia, China, USA and Hong Kong thanks to its strategic arm abroad, Vinitaly International. In February 2014 Vinitaly International launched an educational project, the Vinitaly International Academy (VIA) with the aim of divulging and broadcasting the excellence and diversity of Italian wine around the globe. VIA has now also organized its very first Certification Course with the aim of creating new Ambassadors of Italian Wine in the World. 

Ridgeview English Sparkling Wine Served to Oscars Stars

Ridgeview English sparkling wine was on-pour at the Film Is Great reception held in Hollywood on February 26, 2016. Attendees included actors Eddie Redmayne and James Corden among many other famous British film stars and industry figures. Ridgeview CEO Tamara Roberts said, “As a British company with a global outlook, we are proud of the achievements of both the British entertainment industry and the English wine industry, so it was a natural choice for us to support this initiative to recognize great British talent."  - Featured in the drinks business

Flahavan's Irish Oats Announces New USA Distribution Partnership

   Flahavan’s Irish Oats Joins Forces with Source Atlantique, Serves the USA a Healthy, Authentically Irish, Naturally Creamy Breakfast

NEW YORK, January 4, 2016 – E. Flahavan & Sons Ltd., producer of Ireland’s #1 bestselling oatmeal brand, is pleased to announce its distribution partnership with Source Atlantique. As part of an expansion drive in the USA market, this 230-year old family-owned company welcomes the opportunity to work with a partner that shares its commitment to high-quality, authentic products and excellent customer service.

"Flahavan's is the preferred oatmeal brand in Ireland with a 55% share of that market," noted Joe Reich, SVP of Sales and Business Development for Source Atlantique. "We are looking forward to bringing the healthy and uniquely creamy taste of Irish oatmeal to the increasingly health-focused US consumer."

Flahavan’s mill has been family-owned and operated for seven generations and over 230 years from its home in Kilmacthomas, beneath the Comeragh mountains of County Waterford.

Flahavan’s oats are unmatched for their rich, creamy taste, are naturally low in saturated fat, are a good source of soluble fiber and may help reduce the risk of heart disease. Flahavan’s oats are also a versatile superfood ingredient that can improve the health and taste profiles of favorite recipes. These qualities result from a combination of the optimum Irish oat-growing conditions and Flahavan’s unique slow-milling process of its non-GMO oat grain, all of which is grown within 50 miles of the Flahavan’s mill.

“We are delighted to continue serving the US market with such a strong partner as Source Atlantique.” said James Flahavan, who oversees international sales for E. Flahavan & Sons Ltd. “We are excited to work with a company that shares our values, our focus and our commitment to quality and service.”

Flahavan’s is a founding member of Origin Green, an initiative of the Irish Food Board that aims to achieve 100% sustainability among Irish food exporters and that is the only sustainability program in the world operating on a national scale. Sustainability is natural to Flahavan’s, with approximately 50% of the mill’s energy generated by the mill’s renewable sources. These include the unique practice of burning the oat husks to power the boiler that cooks the grain, the water turbine on the nearby River Mahon and a new wind turbine that began producing energy in December 2015. As a result, overall potential waste is reduced by more than 60% and the equivalent of over 100,000 gallons of fossil fuel is produced by renewable sources each year.

Where to Buy

Flahavan’s Steel Cut, Quick to Cook Steel Cut and Rolled Oats are currently sold at selected Kings, Albertsons, ShopRite, Wegmans, Shaws, The Fresh Market, Fairway Markets stores and several other fine retailers and also at and

Wholesale inquiries should be directed to Source Atlantique at

About Source Atlantique

Source Atlantique is the largest independent importer and master distributor of specialty foods and represents premium, iconic brands such as Maille, Modenaceti, Tiptree, Blue Dragon, La Baleine, d’arbo and If You Care, among others.

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Erica Nonni

Nonni Strategic Marketing

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